How to use Facebook to Generate Leads

How to use Facebook to Generate Leads

Jen Lysak, associate with the Lakeland (Fla.) market center, wasn’t always on the social media bandwagon. But when her lead generation Websites weren’t drawing as many leads as she’d hoped, she turned to her operating principal, Chris McLaughlin, for advice. “He suggested I dive into Facebook marketing,” she says.
At first, Lysak’s skepticism got the best [...]

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